Digikala 2023 Annual Report

Don’t forget to turn the captions on!

Project Information:


Excited to share a recent milestone in my journey – a collaboration with Digikala, Iran’s leading online marketplace. Over an intensive two-month period, I played a pivotal role in conceptualizing and executing a series of nine animations, covering the announcement of Digikala’s fourth annual report and delving into eight distinct chapters.

My involvement extended from initial brainstorming sessions with Digikala’s marketing team to the intricate steps of bringing each animation to life. As the creative force behind the project, I handled the development of scenarios, crafted detailed storyboards, created bespoke illustrations, and provided voiceovers for each video.

The primary challenge? Infusing excitement into statistical data. Each video, a delicate balance of numbers and names, demanded careful attention to ensure visual appeal without compromising on the informative essence.

Moreover, I undertook the responsibility of narrating each animation, a task magnified by the extensive reach of nearly 10 million Digikala followers on social media.

This project not only pushed the boundaries of my animation skills but also marked a significant milestone in my freelance career.

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